Hi I’m Joel
I design digital products
I’m a Product / UX designer based in Calgary, AB, with more than 20 years of experience creating end-to-end digital experiences that connect business goals with customer needs. Over my career, I’ve worked with leading brands such as BMW, Norwegian Cruise Lines, and Harley-Davidson.
I’m currently Senior UX Manager at Brookfield Residential, where I guide digital strategy and lead the design team for one of North America’s most trusted home and community builders. My focus is on building scalable design systems, seamless customer journeys, and effective collaboration between marketing and technology teams.
Areas of expertise include user experience design, design systems, interaction design, prototyping, and digital strategy.